John Omilana Site Redesign
John Omilana is a boutique store for spiritual enlightenment. Omilana offers spiritual products, like candles, oils, and incense, as well as one on one readings and spiritual cleansing. The goal of the project was to completely redesign the current branding, logo, packaging, and website.
My Role
UX Designer
Define key product features
Branding
Style Guide
Social Media Strategy
Site map
Wireframes
Mockup
Prototype
Timeline
Four months
October - January 2021
Branding
Logo
One of my biggest goals was to design a logo for the brand. The client wanted something modern and clean, but also deeply inspired by nature and spiritualism. The style guide followed that same list of goals and inspirations
Design Approach
Information Architecture
The old site’s information architecture was not user-friendly. I assessed the old site and defined areas where I could consolidate information, delete unnecessary information, and streamline the look and feel to meet current design, web, and assessability standards
Illustrations
The old site used stock photos that felt generic. I suggested using more streamlined icons and custom illustrations that would support a more cohesive and unique brand identity
Wireframing
Using Figma, I drafted a few website ideas for stakeholder review
The Approved Design
A finalized design approach was approved for both mobile and desktop
Results
I designed a logo that was selected by John. Then, I worked on creating website wireframes and brand identity guidelines. I iterated on my designs based on client feedback and created several clickable prototypes for stakeholder feedback. A final design was selected and implemented on the live website and online shop.