Space Frames Architects
In September of 2020, I was hired as a UX designer working on a team of three for Space Frames Architects, which is an architect firm based in India.
Problem Statement
How might we create branding and a fully functional online presence that showcases architectural projects and entices prospective clients?
Objective
Create branding and guidelines
Develop a website that showcases the company's offerings and portfolio projects
Create a social media strategy and guidelines
Design the client intake form and process
My Role
UX Designer
Define key product features
Branding
Style Guide
Social Media Strategy
Site map
Wireframes
Prototype
Timeline
3 months
September - November 2020
The Team
Nathan Lewis (UX Researcher)
Kevin Lucey (UX Designer)
Janet Walker (UX Researcher)
Branding
Logo and Style Guide
One of my biggest goals was to design a logo for the brand. The client wanted something modern and clean, but also deeply inspired by nature and Indian culture. The style guide followed that same list of goals and inspirations
Initial logo sketches
Finalists
Final logo choice
Style guide
Wireframing
Using Figma, I drafted a few website ideas for stakeholder review
Approved Design
A finalized design approach was approved for both mobile and desktop
Prototype
The final design was implemented in a clickable prototype for stakeholder review
Results
I designed a logo that was selected by Space Frames. Then, as a team, we worked on creating website wireframes and brand identity guidelines. We've iterated on our designs based on client feedback and created several clickable prototypes for stakeholder feedback.