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Montserrat Galleries

Montserrat Galleries are a group of gallery spaces within Montserrat College of Art.
Montserrat is a private residential college specializing in the visual arts and located in
Beverly, Massachusetts.

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My role

 

UX Researcher

  • Desk research competitive analysis

  • Define interview questions and script

  • Survey and interview users

  • Persona creation

  • Journey mapping

  • Usability testing

UX Strategist

  • Synthesize user research and business data

  • Shape the product roadmap, designs, and future research activities

  • Review user stories within design sprints

  • Ensure objectives, goals, and requirements are clear and led by user research

UX Designer

  • Visual design

  • Exhibition design

  • Public program design

  • Print and web design

UX Manager

  • Hired and managed a 12 person team made up of jr. designers, art installers, program coordinators, and gallery managers

 

The problem(s)

  • Designing physical and virtual art exhibitions for students that meet learning goals set by the institution

  • Design physical and virtual art exhibitions that engage potential donors and trustees

  • Design physical and virtual art exhibitions that bring in the local and broader community, as well as art educators, and potential students that will increase overall enrollment

 

Timeline

3 years 8 months

January 2017 – October 2020

Research

Exhibitions and Public Programming

  • Initial desk research is typically conducted online via local and international art galleries, art fairs, and art publications.

  • Further research is conducted by scheduling studio visits and attending art fairs

  • Mockups and sketches are produced and evaluated to meet specific user needs

  • Card sorting exercises are conducted with current and potential users

  • Surveys and interviews are conducted to evaluate usability standards, accessibility, and overall satisfaction

  • Evaluation tools, such as door counters and cameras were installed to gather data– specifically tracking how many people visit certain exhibitions and what they are spending time looking at

 
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Survey examples

Over the course of almost 4 years, we conducted many surveys for current and potential users. Several findings are attached below:

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“Addressing Presense was easily the most powerful exhibition I’ve seen in the past three years”

Design

Experiences

  • Exhibitions

  • Public programs

  • Online events

  • Online exhibitions

  • Conversations

  • Competitions

  • Art auctions

  • & more

Graphic

  • Promotional materials (web and print)

  • Exhibition materials (vinyl, signage, labels, etc.)

  • & more

 

Online events

Curated online experiences, like artist talks, conversations, and performances were designed for many online platforms such as Vimeo, Instagram, Twitch, Youtube, and Facebook.

 

Results

  • Our team executed roughly 50 exhibitions and 50 public programs per year.

  • Our exhibitions and public programs were featured in many publications which increased enrollment and engagement from students, staff, faculty, trustees, donors, and the public.

Publications

  • The Boston Globe, The Rainbow Times, Artscope Magazine, Big Red & Shiny, Wonderland, Creative Collective MA, The Boston Voyager, Studio Visit Magazine, Art New England, Wicked Local, The Bay State Banner, Northshore Magazine, and more.

 
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